CLICKHOLE CLEANEATING CHALLENGE
SPRING 2015
This was a special feature that I collaborated on with the editors at ClickHole to create a satirical 1-week food challenge. I outlines the branding guidelines and created all of the illustrations and shot and edited all of the food photography. I also worked alongside the product team to finesse the UX design.
HOW IT WORKED:
The premise of the challenge was that each day ClickHole would provide “delicious, healthy recipes for breakfast, lunch, and dinner that use low-carb, unprocessed ingredients”. There was a fixed menu as well as an interactive social engagement feed that fed straight to the challenge site. Each day was branded individually fitting within the overall design of the project, and each day’s meal recommendations were photographed and presented in a detailed menu outline. The design and style of this project was meant to mimic similar healthy eating challenges that were becoming popular at the time.
