design bar

FALL 2019

BrAND CONSULTANT

Design Bar is a new venture from Chirigos Designs (an interior design firm in Minneapolis) that offers a new take on the interior design experience. I was retained to contribute some preliminary brand identity language and visual guidelines together as they work to expand the scope of this service. I created a brand pyramid for internal direction, client-facing language, and a strategic plan for asset development (social channels, website, etc which currently in progress). As part of my work I also designed a website wireframe and some brand collateral including a marketing handout and brand and social moodboards for reference in additional asset development