brand campaigns

These campaigns were branded comedy videos created by the Onion Labs team, The Onion’s in house branded comedy studio.

 
 
 
 

DUNKIN’ DONUTS

pumpkin shortage / fall 2019

Campaign goal: raise awareness about dunkin’s fall pumpkin line and solidify them as place to go for fall pumpkin beverages

our solution: create a world where dunkin’ has ordered all the pumpkins so other stores have to offer weird alternative fall beverages

I worked as the Art Director for this video, creating the look and feel for the “Roast Brothers” store as well as collaborating closely with the Production Designer to design all of the graphic assets that appear in the store (signage, menus and the design of the food itself).

 
Squashaccino.jpg
Yamwich.jpg
Sidewalk Salad.jpg
Counter Sign.jpg
Menuboard.jpg

 

Visible

cell phone store / fall 2019

Campaign goal: play up the awesome perks of visible being a cell phone provider that doesn’t operate out of a cell phone store

our solution: create a cell phone store that is the pinnacle of everything we hate about cell phone stores

I worked as the Art Director for this video, creating the look and feel for the “Roast Brothers” store as well as collaborating closely with the Production Designer to design all of the graphic assets that appear in the store (signage, menus and the design of the food itself).