I believe that at the basis of every great brand is a great idea. I create visual identities that demonstrate and deliver messaging to convey those ideas to the targeted audience. The more committed a brand is to those ideas and the visual identity that they represent, the stronger their message will come across. This is why I strive to create visual guidelines that will work to communicate this message in a variety of ways.

These are just a handful of editorial features, marketing PIECES and branding initiatives that I have directed and designed.